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Client
Urban Public School District
Sector
K-12 Education & Institutional Strategy
Timeline
5 Months
The challenge
A regional school district experienced a steep drop in family engagement and parent organization participation across five middle schools, despite increased digital outreach efforts.
We opted for a 'Digital Brutalist' approach, mixing massive Swiss typography and fluid WebGL micro-interactions to simulate the depth of architectural structures.
The site also needed to serve as a recruitment platform, attracting top talent through a strong and innovative employer brand image.
To do justice to Apex's 3D models, we developed a custom Three.js viewer. Optimized for mobile, it allows fluid exploration of buildings without excessive loading times.
Framework
Next.js 14
Animation
GSAP + Lenis Scroll
CMS
Sanity.io
Hosting
Vercel Edge
Result
A 40% increase in qualified applications in 3 months.
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